Empowering Women Entrepreneurs: Digital Marketing Training under Pradhan Mantri Micro Food Processing Udyog Yojana in Karad, Maharashtra

In a significant step towards fostering the entrepreneurial spirit among women, a one-day digital marketing training session was conducted under the Pradhan Mantri Micro Food Processing Udyog Yojana. The event took place at the Taluka Agricultural Officer Office in Karad on January 31, 2024, with collaboration from the Government of Maharashtra Agriculture Department, Taluka Agricultural Officer Office, Karad District, Satara.

A total of 65 women entrepreneurs actively participated in this insightful training program. The session was facilitated by Mr. Satish Shende from Satara, who shared valuable insights on digital marketing strategies and resources. Mr. Shende not only provided theoretical knowledge but also conducted practical demonstrations, ensuring a comprehensive learning experience for the participants.

The initiative not only aligned with the broader goals of the Pradhan Mantri Micro Food Processing Udyog Yojana but also aimed at empowering women entrepreneurs in the region. By imparting skills in digital marketing, the training session equipped these women with the tools and knowledge necessary to enhance the visibility and reach of their businesses in the competitive market.

The collaborative efforts of the Government of Maharashtra Agriculture Department, the Taluka Agricultural Officer Office in Karad, and the enthusiastic participation of the women entrepreneurs underscore the commitment to supporting and nurturing local businesses. This initiative is expected to contribute to the growth and sustainability of the micro food processing industry in the region, positively impacting the economic landscape and empowering women in their entrepreneurial endeavors.